Your competitors can indeed be a fountain of information that you can use to turbocharge your SEO strategy. You will know how and what their strengths and weaknesses are, enabling you to outperform them in search rankings. This article will walk you through the steps to conduct a deep SEO competitor analysis so you can … Read more
Of course, when it comes to budgeting for SEO, costs can go all over the place. Monthly rates range from a low of $250 to more than $10,000, though the majority of businesses-63 percent-fall in the $500 to $5,000 per-month range. On average, agencies charge $3,209 per month, whereas freelancers have a much lower average … Read more
Backlinks are links from one site to another. To a search engine, such as Google, links are votes of confidence-a linked page is a good, trustworthy page. Quality backlinks will significantly improve the visibility of a website in search results and enable users to find it. But what does a backlink mean, exactly? For instance, … Read more
SEO and SEM are two important techniques that enhance online presence. While they share certain similarities, they cater to driving traffic in different ways. In other words, SEO is the process of enhancing the ranking of a website for organic search results. SEM generally uses organic searches along with paid advertising- PPC or pay-per-click ads- … Read more
Wondering how much traffic a website, including your own, is receiving? By analyzing website traffic, one may come across some key performance metrics that in turn will tell you about visitor behavior, their level of engagement, and where your site stands compared to that of competition. Website traffic analysis shows you who comes to your … Read more
Probably one of the easiest ways to check the effectiveness of a search engine optimization professional is through their SEO reports. These reports show clarity, value, and insight that will identify good SEO work from poorly done work. Having gone through dozens of SEO reports, from consultants through in-house teams and agencies, and asking what … Read more
If you really think that Google rankings mean little or nothing to your website, then you are wrong. For instance, moving from page 10 onto page one on Google, you will enjoy a great increase in CTR and traffic. However, if you’re not tracking your Google rankings regularly, it will be hard for you to … Read more
While free SEO tools might have a great number of limitations, making use of the right ones will go a long way in supporting your strategy. From keyword research and optimization of content to tracking and analysis, these tools cover some quintessential functions that will help raise performance on the search engines. Here are 34 … Read more
Imagine you could actually start making money online with just a website—no product creation, no services. Sounds good, right? So, that’s the very basic premise of affiliate marketing: an industry worth billions that just keeps on growing. According to Statista, spending on affiliate marketing in the United States hit $8.2 billion in 2022. The Influencer … Read more
Advanced search operators in Google really let users dig into their searches and come out with precisely what they need. Such specialized commands and characters can be used in an attempt to refine a search so that only the most precise results are returned without having one sift through pages of irrelevant results. Advanced search … Read more