SEO vs. SEM: Choosing the Right Path to Grow Your Traffic

SEO and SEM are two important techniques that enhance online presence. While they share certain similarities, they cater to driving traffic in different ways. In other words, SEO is the process of enhancing the ranking of a website for organic search results. SEM generally uses organic searches along with paid advertising- PPC or pay-per-click ads- … Read more

34 Essential Free SEO Tools for Every DIY SEO Strategy

While free SEO tools might have a great number of limitations, making use of the right ones will go a long way in supporting your strategy. From keyword research and optimization of content to tracking and analysis, these tools cover some quintessential functions that will help raise performance on the search engines. Here are 34 … Read more

Google Search Operators Explained: The Complete SEO Cheat Sheet

Advanced search operators in Google really let users dig into their searches and come out with precisely what they need. Such specialized commands and characters can be used in an attempt to refine a search so that only the most precise results are returned without having one sift through pages of irrelevant results. Advanced search … Read more